BRANDING

It's more than just a logo.

But we don't expect you to know that.

A common issue amongst our clients is a lack of branding assets. And it usually happens one of two ways

1. They worked with another company or designer before us that didn't supply all file types, color codes and fonts

2. They threw something together themselves to get by

BRAND NEW BUSINESSES

The good news is there's no bad news. You're starting from the ground up, so we'll ask some questions about who you are and who you'd like to be.

EXISTING BUSINESSES

Maybe you've got one logo and need to expand on the details. Or maybe you're ready to start from scratch. Either way, we'll get you set up.

LOGO ART

Main Logo - Your ideal way of being perceived when there are no limits
Variations - Think: Simple one-liner that could fit the side of a pen, color options, watermarks, etc.
How many total depends on a variety of factors; we'll get to that.

FONT FAMILIES

Main Display - Bold enough to stand alone
Sub Heading - Strong enough, but doesn't steal the show
Paragraph - Keep it simple, keep it legible
Sets you up for all your typography needs and lays the groundwork for consistency

COLOR PALETTE

Typically 3-6 main colors, variations within these are explorable
It's not about your favorite colors, but what will accurately represent your business's style & goals
We'll include HEX codes so you can always keep consistent - you don't have to rely on us and only us to fulfill consistent graphic & print materials

MOOD BOARD

A little inspiration based on how we see your brand developing
We'll give you a visual of what your logo might look like on different marketing materials, photos that capture the vibe you're going for and help you get a feel for what your Instagram feed could look like